brand conscious
One afternoon, Victor, the chair of my agency’s consumer product’s group, popped into my office. He couldn’t wait to tell me about a major media profile he had just successfully placed for his specialty food client, the maker of a popular, Mexican hot sauce. Due to the magnitude of the publication, Victor insisted that I leverage the piece to secure his client even more publicity.
After verifying that Victor had client approval for the media frenzy that could potentially ensue, I called upon one of my team members, Janet, to assist me with the strategy.
Without hesitation, Janet and I eagerly went to work drafting a pitches, assembling a media list, and scheduling calls with industry and business reporters. It seemed as though everything was falling into its proper place.