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You have a personal brand. Manage it, and create a draw for your services. Ignore it, and be commoditized. Jonathan Fitzgarrald provides practical tools for developing and managing a strong, personal brand. Read more...

public service

A few years back, I served on the nominating committee of a national organization. We were responsible for sifting through dozens of candidates in order to fill a handful of volunteer board of director positions.

As a way to filter through the submissions, I suggested that we consider candidates based on their skill set, access to resources, and influence in the industry—in other words, the value they could provide the organization. By focusing on a candidate’s qualifications, I believed the organization had the best chance of advancing its goals and strengthening its brand.

To my surprise, no sooner did I make such a recommendation as it was met with resistance. My fellow committee members were more interested in selecting their friends — regardless of their abilities — than the most qualified candidates.

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