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You have a personal brand. Manage it, and create a draw for your services. Ignore it, and be commoditized. Jonathan Fitzgarrald provides practical tools for developing and managing a strong, personal brand. Read more...

public speaking

Over the weekend, I attended a fund-raising event creatively themed, “Cops and Cowboys,” benefiting the Los Angeles Police Department.

One of the acts was a young gunslinger, Joey, who entertained the crowd with various John Wayne-style techniques of spinning, slinging, and juggling six shooters.

He opened his act by shooting an apple off the head of an unsuspecting audience member (don’t worry, he used rubber bullets). The stunt immediately wrangled the audience’s attention.

But, what stuck with me the most about the performance was Joey’s last stunt. He simultaneously rolled both pistols in his hands, flipped them over his shoulder, and caught them behind his back, all while blindfolded. It was an absolutely amazing stunt, if only he’d pulled it off. Sadly, he missed catching one of the pistols, which fell to the floor.

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